The next step was to choose the best picture for the poster and edit it to fit the picture. Once the right picture was chosen I decided on the picture I cut it out and edited it by adding filters to it to make it look more ambiguous and to make it look like it was part of the poster and not just a separate image that looks like its been stuck on the page. One of the great things that photoshop allows me to manipulate the photo's and do virtually anything with it. With my chosen picture I added a grainy effect and played with the lighting effects to create an image which I believe conveys that sense of ambiguity and on sight creates a buzz about the my film. however, one of the basic things I had to keep in mind was what I set out to be the focus of the poster which was 'I SEE U' on the blindfold. After playing around with all the effects and lighting I believe I created an effective image and applied it suitably to the poster.
My next step was to add some conventional features to skeleton of my poster and through my research saw that on every film poster the Actors that are in the film are always mentioned on the film poster. So I included my the names 'Luis Valtierra' and 'Magaret Stewart' as the two main people in my film. This inclusion of the actors name gave a professional as well as conventional touch to my work. I placed the actors names at the top of the poster as I though it was a suitable place for it to go as it worked with the poster and didn't interfere with the main image of poster. Furthermore I put the actors name in a white font which was different to that of paradox and chose white as it was a very contrasting colour to black which made it stand out. The size of the lettering for the actors wasn't big as it didn't need to be as long as they are noticeable and can be seen. Additionally I added space in between each letter of the surname of each actor as it made the surname a lot more eye catching and it is normally the surname of an actor that is remembered and iconic opposed to their first names. Next I added a tagline which read 'Sees no evil but sense evil'. this was placed directly placed below the title. It also provides a contrast to that of the picture as the blindfold says 'I SEE U'. I wanted this effect as it provides a paradox itself and gets the mind of the target audience racing, knowing that it isn't just a mistake but works with the picture. From research of posters I found that the tagline has a lot of freedom about where it is placed on the poster but I think the most conventional place I found its below or around where the title is. The font colour is white as it bounces off the black and is different to the red and black of the title but links with the white lifeline. the size of it is just enough to allow the title to overpower it but at the same time be noticed alongside the title. Another conventional feature I thought i would add to make my poster look more conventional was quotes from made up reviews of my film. I decided to use real life iconic film magazines 'Total Film' and 'Empire' as it would attract the film lovers to the film. I also added the stars as it is the basic rating system for a film and is conventional to use on most film poster like the poster for the paranormal activity. I positioned my quotes one under each of the actors names as the top third of my poster would be the part of the poster that would have the most dead space and it would fill it up without taking the attention off the main picture.
I found that there was still something missing in the top third of the poster and I needed to add something that would be so in your face but subtle to entice my target audience and add a nice touch to my first draft. after some thought I thought that adding the definition of the word Paradox would add the nice touch I wanted and provide a collaboration with the image of 'I SEE U' and the tagline of the film. I made the size of the definition a little bigger than that of my previous text as I wanted it to stand out more as it helps the audience to grasp the concept of my film and try to work it out. The definition itself is white as previous i found it worked with the black and i chose to put the defining word 'Paradox' in red as it is the most important word and is also the title of my film.
This has concluded my 1st draft of my poster and I am looking to receive some feedback off my teacher a peers before attempting to add anymore detail. So for the on coming week I have decided to get feedback and make my work to the best of my abilities in order to achieve a product of a professional standard and for my product to reach out the target audience I have decided to reach out to.
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