Target audience...

After coming up with my idea, I had to think about who would my idea appeal to and the ways I could advertise to this age group. My chosen Target audience are teenagers (roughly 15-19). I have chosen target this age group as they are the most current and 'Online' generation. what I mean by this is that this age group is the one that spends the most time online for leisure purposes (such as browsing and watching videos). In addition to this, they are the group that are targeted conventionally by the industry for viral films. That sense of mystery creates rumours and groups of teenagers and friends discuss these topics and show each other and most importantly become a big societal demographic electronically on the web. Another reason as to why my target audience is this age group is that I am 17 and I know my age group interests better than other age group, this plays to my strengths as i feel the most comfortable in this field of work.


By choosing this target audience I have also allowed myself endless resources in the sense that i can come up with many methods of distribution of my promotional package because of the 'Online age'. This means I could post my trailer on a YouTube channel and get publicity and comments to see what people think. I could also put my print work on Flickr or another image sharing website in order for show or even and online criticism, and be adjusting this i can make my work better, guiding me away from that frame of mind of wanting it how I look and focus on the industry conventions and what the target audience wants, representing them as acollective identity in my promotional package.