Picking a Genre...

After thinking a while about the genre I was going to try and develop an idea for, it became apparent that it had to fit in and tie in with my chosen target audience demographic. In addition to this, my research came in very useful at this point, as Cloverfield was targeted at a 'YouTube genration', referring to the increasing online age. With all this in mind I began generating film ideas and put them into categories and did a survey about what genre film is most popular amongst my age group...

Survey Conducted

With my survey I asked 37 people and gave them a list of different film genres where each person got to choose two genres that they enjoyed watching the most. From my survey I found that there was three genres that were very popular: Horror, Mystery and Thriller. With this information I decided to do some further thinking about how I could fuse these genres together and come up with a new genre that included all three. In the end I came up with the idea of  going down the psycho thriller/horror genre.

Psychological Thriller – Characters are no longer reliant on physical strength to overcome their brutish enemies (which is often the case in typical action-thrillers), but rather are reliant on their mental resources, whether it be by battling wits with a formidable opponent or by battling for equilibrium in the character's own mind. The suspense created by psychological thrillers often comes from two or more characters preying upon one another's minds, either by playing deceptive games with the other or by merely trying to demolish the other's mental state. - http://en.wikipedia.org/wiki/Psychological_thriller

I found this definition of Psychological thriller in the context of the typical Psychological thriller. If I am to carry out a film of this genre I will have to pay close attention to the conventions of this genre and follow the codes. In addition to this, I am hoping to mix this genre with a bit of horror to create that 'punch' factor. Even though I am only doing a promotional package with a teaser trailer I still have to bare in mine all these things, as it is the teaser trailers that hooks the audience.

I chose this genre as it is very popular with the teenage demographic with films such as Paranormal Activity and Inception generating the buzz that started from this demographic. This genre obviously captures the attention of my chosen demographic. With is, it also opens a broader field in the resources I can use and the field to paint my ideas and products. Another reason I chose this particular genre is because it is a genre that, in the past, is known for its viral marketing campaigns and would follow the codes and conventions if I chose this genre to base a viral marketing campaign around.